Harjeet Mander

Senior Copywriter // Strategic Storyteller // Creative Lead

As we enter the dawn of a new era with the AI revolution, let’s not forget artificial intelligence has been generated by real intelligence. That’s human input, with all their worldly experiences and complex emotions.

So don’t cancel us humans just yet.

My favourite projects have allowed me to take a heart-centered approach to writing. Because audiences want to relate to real people - right? I pride myself on making readers feel.

ABOUT

I got my first “real” job as a writer working at a celebrity gossip website. My tongue-in-cheek humour gave the site a distinct personality which led to my manner of writing becoming the house style with other reporters adapting their tone to align with mine.

When writing scandalous stories about Britney became too much, I dabbled in all sorts. Content creation for an arts charity website, script-writing/supervising for a production company, social media management at a digital music agency (my most notable client being Ellie Goulding). I’m a pretty versatile writer because of all this.

I’ve been working in advertising for over ten years now, primarily as a conceptual copywriter but with a keen sense of strategy and creative direction. I’d love to put my spin on your project, so get in touch if you’re interested in having me on board.

SKILLSET

Digital // Editorial // Social // UX //
Copy Lead // Creative Lead // Brand Lead // Manifestos // Brand Guidelines // Tone of Voice // Scripts // Narrative Storytelling // Emotive Writing // Long & Short-Form // Visual Storytelling // Graphic Design // Art Direction // Conceptual Thinker // Rational Thinker // Strategic Thinker

TESTIMONIALS

“Harjeet is a great writer and an even better thinker, approaching every brief and project with intellectual curiosity and human empathy. Whether she’s working on defining a new brand, launching a global campaign or crafting the tonality for a new platform or product , Harjeet brings a stylistic panache and a sense of cultural awareness which always lifts her work beyond ‘marketing’ into impacting wider culture. You couldn’t ask for a better writer or collaborator on any project.”
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Jake Cooper
Executive Creative Director

“Harjeet and I have worked together closely on a number of projects. Her energy, enthusiasm and ability to see the light in every situation make working with her easy. Harjeet is smart, fast and reliable. I’ve thoroughly enjoyed my time working, creating and laughing with her.”
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Nicole Chen
Creative Director

“Harjeet and I worked together on several projects that include creative thinking, design and copywriting. She was pro-active, talented, rigorous and she elevated our creative answer to be adapted to the brand. Her passion and skills were an inspiration for me and certainly for the whole team.”
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Elias Akentour
Art Director

Contact me to chat about your project.

Harjeet Mander

Senior CopywriterStrategic StorytellerCreative Lead She/HerBased in London, UK

SELECTED WORKS

BACARDÍ Website Content

Senior Copywriter
Strategic Storyteller
Creative Lead

She/Her
Based in London, UK

BACARDÍ
Website Content