BARCLAYCARD
Great British Music Showdown
To celebrate we created a one-of-a-kind musical extravaganza, not just at Hyde Park, but for every music-lover in Britain - The Great British Music Showdown.
We started by making a group of digital dancers that represented the Britain's biggest music genres from the past 50 years.
Then, to find out which genres the great British public holds closest to their hearts, we partnered with Buzzfeed to design a quiz that would reveal the nation's musical makeup.
The quiz transformed everyone's results into their own, personal music DNA which we used to form a unique dancer, made with parts from our original set. That's over 800,000 different variations, ensuring each DanceBot was as individual as its creator. These genre-defying mashed-up dancers celebrated Britain's varied taste with personal, sharable animations.
On launch day, partygoers at Hyde Park discovered their musical DNA by completing the BuzzFeed quiz. Touchscreens installed at the event saw their personalised DanceBots immortalised on pieces of essential festival-ware.
Online, the digital dancers started invading social networks and the campaign spread across news sites, bringing in wave after wave of Brits eager to make a DanceBot of their own.
As the amount of dancers grew, a digital version of the Hyde Park festival became populated with a diverse mix of DanceBots raving it up together. As more data from the quiz was uploaded to the site, the musical tastes of the nation were revealed.
The Buzzfeed quiz proved a huge hit, with the average dwell time beating standard Buzzfeed activity 5 times over. Almost 300,000 people completed the quiz and almost 100,000 shared their dancer to the virtual festival.
AWARDS
2017 Campaign Creative Tech Awards: Judges Choice (PLATINUM) & Integrated Campaign (GOLD)
2017 Lovie Awards: Social Media Campaign (SILVER)
2017 Uk Sponsorship Awards: Naming and Title Rights (WINNER)
BARCLAYCARD
Great British Shopping Showdown
In celebration of their 50th birthday, we created a game for Barclaycard to discover what it meant to be a Modern British shopper.
The Great British Shopping Showdown, which acted as 'a Tinder for Britishness', pitted 2 popular British inventions against each other from a curated list of hundreds. In each quick-fire round, players had to decide which item best defined
Britishness in their eyes.
As more people played and victories mounted, the winning items climbed the leaderboard, with the top 10 forming the basis of Barclaycard's ultimate guide to modern Britain.