BVLGARI
Anti-Valentines
While most brands used the season to focus on love, couples and togetherness, my team guided Bvlgari the opposite direction to honour the anti-valentine. The woman treating herself, refusing to share and owning her independence.
A set of Instagram posts were concepted alongisde cynical copy punctuating the anti-valentines narrative. Proof that you don’t have to wait for someone to buy you jewels - you can buy them yourself.
BVLGARI
Stay Cool
For Bvlgari's summer campaign, my team devised a definitive RVLE book detailing a multitude of ways to Stay Cool, both literally and metaphorically.
Featuring refreshing themes and a relaxed vibe, each post offered a unique take on how to remain chill in the sweltering heat.
Advice such as 'stay hydrated', 'catch a burst of cool' and 'deep dive into summer' were captioned alongside striking visuals to create a fresh take on summer content.