BVLGARI
Anti-Valentines
While most brands used the season to focus on love, couples and togetherness, my team guided Bvlgari the opposite direction to honour the anti-valentine. The woman treating herself, refusing to share and owning her independence.
A set of Instagram posts were concepted alongisde cynical copy punctuating the anti-valentines narrative. Proof that you don’t have to wait for someone to buy you jewels - you can buy them yourself.
BVLGARI
Stay Cool
For Bvlgari's summer campaign, my team devised a definitive RVLE book detailing a multitude of ways to Stay Cool, both literally and metaphorically.
Featuring refreshing themes and a relaxed vibe, each post offered a unique take on how to remain chill in the sweltering heat.
Advice such as 'stay hydrated', 'catch a burst of cool' and 'deep dive into summer' were captioned alongside striking visuals to create a fresh take on summer content.
GREY GOOSE
The Sipping Room
The Sipping Room is an Alexa Skill bringing expertise of the master mixologist into the home. A step-by-step guide teaches users how to make their favourite cocktail as well as serving a side order of wit with accompanying charming visuals.
The Sipping Room is supported by a complex but intuitive back-end cocktail matrix incorporating hundreds of flavours and ingredients, all made accessible through scripts that entertain as well as educate.
NIKE
RonalDO Vs RonalDON’T
We’re all guilty of negative thoughts. Cristiano's no different. But how did he turn doubt into confidence and success?
To kick off the FIFA 2018 World Cup, we collaborated with Nike Football to create the “Believe” campaign. Leading it were three short films about Cristiano Ronaldo’s unerring positivity, manifested through the two voices battling in his head – RonalDO and RonalDON’T.
Cristiano was interviewed to uncover key moments of his life and the internal conflict that shaped his career.
Shared by the man himself to his 133mil fans, the first video was viewed over 6mil times.
It was nominated for a D&AD award and also featured on websites such as Hypebeast, Soccerbible, Sportquake and Huh magazine.
BARCLAYCARD
Great British Music Showdown
To celebrate we created a one-of-a-kind musical extravaganza, not just at Hyde Park, but for every music-lover in Britain - The Great British Music Showdown.
We started by making a group of digital dancers that represented the Britain's biggest music genres from the past 50 years.
Then, to find out which genres the great British public holds closest to their hearts, we partnered with Buzzfeed to design a quiz that would reveal the nation's musical makeup.
The quiz transformed everyone's results into their own, personal music DNA which we used to form a unique dancer, made with parts from our original set. That's over 800,000 different variations, ensuring each DanceBot was as individual as its creator. These genre-defying mashed-up dancers celebrated Britain's varied taste with personal, sharable animations.
On launch day, partygoers at Hyde Park discovered their musical DNA by completing the BuzzFeed quiz. Touchscreens installed at the event saw their personalised DanceBots immortalised on pieces of essential festival-ware.
Online, the digital dancers started invading social networks and the campaign spread across news sites, bringing in wave after wave of Brits eager to make a DanceBot of their own.
As the amount of dancers grew, a digital version of the Hyde Park festival became populated with a diverse mix of DanceBots raving it up together. As more data from the quiz was uploaded to the site, the musical tastes of the nation were revealed.
The Buzzfeed quiz proved a huge hit, with the average dwell time beating standard Buzzfeed activity 5 times over. Almost 300,000 people completed the quiz and almost 100,000 shared their dancer to the virtual festival.
AWARDS
2017 Campaign Creative Tech Awards: Judges Choice (PLATINUM) & Integrated Campaign (GOLD)
2017 Lovie Awards: Social Media Campaign (SILVER)
2017 Uk Sponsorship Awards: Naming and Title Rights (WINNER)
BARCLAYCARD
Great British Shopping Showdown
In celebration of their 50th birthday, we created a game for Barclaycard to discover what it meant to be a Modern British shopper.
The Great British Shopping Showdown, which acted as 'a Tinder for Britishness', pitted 2 popular British inventions against each other from a curated list of hundreds. In each quick-fire round, players had to decide which item best defined
Britishness in their eyes.
As more people played and victories mounted, the winning items climbed the leaderboard, with the top 10 forming the basis of Barclaycard's ultimate guide to modern Britain.
ROLLS-ROYCE
Dawn Silver Bullet
To capture the essence of the car, I created a narrative for the webpage and social where a father and son take a road trip guided by postcards written in the 1920s by a Gatsby-esque character.
ROLLS-ROYCE
Pastel Collection
Our opportunity: use striking visuals and bold copy on social platforms to celebrate the incredible colours gracing these three models from the Black Badge range.
WATERWIPES
Pregnancy In A Pandemic
The open brief allowed me to delve deep into the guilt I felt about not being able to offer my foetus the same start in life as her older brother.
The story was shared as part of a series on WaterWipes’ global social channels.
SOPHIE HAYES FOUNDATION
1000 Women, 1000 Days
Victims of human trafficking are living in plain sight throughout Britain; exploited, abused and in danger. They need our help.
The Sophie Hayes Foundation is the only organisation in the United Kingdom focused solely on helping women survivors of human trafficking build a productive future through employability and independence.
To help launch the ‘1000 Women. 1000 Days.’ campaign, new branding was concepted and created. A perfect circle was used as a metaphor for the rounded life we all aim for, but manipulated in a thousand different ways to illustrate the range of obstacles each survivor faces as they navigate towards a self-sustainable future.
Brochures, posters and flyers were created for the launch event using the new branding, and an emotive manifesto was written to highlight the plight of the women going through the Sophie Hayes programme.
YOUVIEW
Website Repositioning & Redesign
YouView combines streaming and broadcast TV from around the world into one Simply Smart TV service.
Working closely with UX and design, I helped pivot the tone of YouView.com away from B2C towards B2B, focusing on the homepage and careers page.
Additionally, a tone of voice document was devised, honouring the rich heritage of British broadcasting while celebrating new ways to consume television from around the world.