SOPHIE HAYES FOUNDATION
1000 Women, 1000 Days
Victims of human trafficking are living in plain sight throughout Britain; exploited, abused and in danger. They need our help.
The Sophie Hayes Foundation is the only organisation in the United Kingdom focused solely on helping women survivors of human trafficking build a productive future through employability and independence.
To help launch the ‘1000 Women. 1000 Days.’ campaign, new branding was concepted and created. A perfect circle was used as a metaphor for the rounded life we all aim for, but manipulated in a thousand different ways to illustrate the range of obstacles each survivor faces as they navigate towards a self-sustainable future.
Brochures, posters and flyers were created for the launch event using the new branding, and an emotive manifesto was written to highlight the plight of the women going through the Sophie Hayes programme.